Published: 8/21/2025
Most companies are already using Copilot, Gemini, or ChatGPT, yet most c-suite executives are still treating these tools as simple chatbots, glorified search engines, or at best help to draft emails. They are missing a huge trove of value that is at their fingertips.
The key to unlocking that value starts with understanding what you're actually working with.
The Foundation: What LLMs Really Are
Let's clear up a fundamental misconception. LLMs are sophisticated prediction machines, not oracles. They analyze patterns in vast amounts of text data to predict the most likely next word, sentence, or response.
This capacity makes them excel at synthesis, pattern recognition, and creative problem-solving. It also makes them crazy good at fabricating facts with complete confidence. This isn't a flaw—it's simply how they work.
Think of an LLM as a consultant who has read everything but lacks a comprehensive understanding of the specific context of your business.
This creates real—albeit manageable—risks you need to be aware of:
Hidden biases: You can't see the biases that are baked into the training data
Confident fabrication: Models may generate false information that sounds completely credible
Data exposure: The confidential information you share in your prompts may not stay private - know your provider's terms
Over-reliance: There is a tendency among LLM users to accept authoritative-sounding output without verification and among executives to seek to replace people with AI. These are two tendencies that will weaken the organization.
To avoid these risks, make sure your organization's LLM use follows basic safeguards: protect confidential data, cite sources when possible, and flag when the model is making educated guesses. And just as importantly, form an understanding of the ways AI can and should empower people in your team.
While the risks are real, they are also manageable. On the other side, the value LLMs can generate is enormous.
Over the next 3 newsletters, we'll present four LLM roles that can help the C-suite transform leadership:
Try this the next time you open your company's LLM:
"I'm considering [strategic decision]. Act as an experienced board advisor helping me think through this decision. Start by asking discovery questions one at a time to understand my business context - things like current performance, stakeholder relationships, market position, and strategic goals. Once you understand the full situation, challenge my assumptions with tough questions and push back on weak reasoning. Focus on long-term strategic implications, not just short-term fixes."
Replace [strategic decision] with any real challenge you're facing. You might be surprised by the quality of the conversation that follows.